The biggest advantage of building a microSaaS using WordPress

Leveraging WordPress as a Development Framework

We have already discussed this in detail in a previous article, but to summarize, here are 3 big advantages to using WP:

  • #1 – Robust, Flexible, Reliable Tech-Stack
  • #2 – Benefits of Open-Source
  • #3 – The Gigantic WP Ecosystem = Thousands of plugins / themes / consultants / companies generating $600 billion

But when you talk to successful solo-founders / solo-programmers, they will often reply that the number one thing they value the most is ownership and control – both of their online products and businesses, as well as their time and attention.

To demonstrate how WP enables this ownership, let’s look at 4 factors we can use to evaluate this objectively:

  • Startup-ability
  • Scalability
  • Sustainability
  • Sale-ability


By startup-ability I mean the difficulty level of getting a microSaaS project up and running as a bootstrapped startup.

  • With 100% control, you can run your SaaS virtually anywhere (shared, server, VPS, cloud)
  • Theoretically the lowest possible startup costs (mostly hosting)
  • Contrast with (hundreds $/month)


This relates to the number of users you will have, the amount of content/data stored, the number of visitors, etc.

  • With lower recurring costs, WP allows you to keep scaled down and still be profitable
  • Also allows you to easily scale up with cloud servers
  • WP is demonstrated to be able to handle incredibly large projects (


This means the long term stability of the product / business you are creating. The main thing you need to watch is risk caused by your development choices. WordPress offers a huge advanatge in that you control everything and can move the entire system to any server or system.

  • Reduced risk from the platform (like from:going out of business
  • flagging your usage, users, content
  • raising prices


Even though we are focusing most of our energy at developing long-term, sustainable, micro-scaled businesses, we also should look at possible end-games. One of the rip-cords you can pull is the sale of your microSaaS. Developing it in WordPress gives you some real advantages.

  • You own a tangible propertyyour configurations
  • your custom plugin code
  • your domain and intellectual property
  • You can easily backup, export everything